Recruitment Marketing Officer - AD1050ML
Admissions,
Salary: £25,769 - £30,738 per annum,
Start Date: October or as soon as possible thereafter
Applications are invited for the post of Recruitment Marketing Officer working across the busy Admissions team.
Working in a high energy environment with extremely motivated and specialist colleagues who are focused on building long-term relationships to support student recruitment and admissions through external engagement and personalised communication. The successful postholder will have responsibility for playing a direct role in the achievement of the University’s targets for admissions. A natural forward planner who will help to pull together a shared vision which adds value to the existing activity of the team, the postholder is also self-driven, agile, professional, authentic and team-oriented.
A significant foci of the work in Admissions are activities related to external engagement and targeted communication with prospective students locally, nationally and internationally. The work of Admissions involves:
• marketing of all of the university’s full-degree programmes,
• undergraduate, study abroad and postgraduate recruitment,
• management of and participation in key stakeholder engagement events,
• welcoming and interacting with visitors,
• visiting, hosting and developing relationships with schools and universities,
• planning and executing focused conferences,
• training university agent representatives,
• running widening participation and access projects,
• planning, managing and running summer programmes,
• reading applications and admissions selection, and
• conversion activities with students holding offers.
This is an exciting opportunity for a marketing professional to work on the creative side of marketing for the whole Admissions team. It will cover general recruitment materials for all markets as well as other market-specific audiences, across a range of channels including print, digital and social media.
The successful postholder will work closely with the Recruitment Marketing Manager as a link between colleagues assisting with the delivery of creative work from the internal Communications team (Publications, Digital, Press, Media), external agencies delivering the same, Admissions colleagues and academic Schools.
This role will implement general and bespoke marketing campaigns using a variety of media (print, radio, digital, video, social) which will support the delivery of objectives outlined in the various market engagement plans owned by recruiters. These objectives include raising awareness of the University in all markets, encouraging applications from suitably qualified students, communication with applicants, encouraging quick conversion from offer holders and keeping new entrant students and their influencers well informed of al steps to matriculation.
The presentation of information in an accurate and tailored manner for our target audiences is an area of key importance to the University’s strategic delivery of admissions plans and targets. This role will ensure that all of the marketing communications related to admissions accurately represent the university brand (visual identity and corporate image), support and manage the reputation and perception of the University of St Andrews, accurately and compliantly portray the teaching, learning and student experience.
Applicants should be able to demonstrate good experience of marketing communications (ideally within an education or international setting) to support and add value to recruitment and admissions activities. Applicants must be detail orientated, with a proven track record for attention to detail, they should show their potential in supporting a lasting and positive impression of the University brand in a variety of markets and cultural contexts.
We anticipate the successful candidate being appointed for an October 2016 start date or as soon as possible thereafter.
Further questions on the role can be directed to Craig Cockburn, Recruitment Marketing Manager at
craig.cockburn@st-andrews.ac.uk.
The University of St Andrews is committed to promoting equality of opportunity for all, which is further demonstrated through its working on the Gender and Race Equality Charters and being awarded the Athena SWAN award for women in science, HR Excellence in Research Award and the LGBT Charter;
http://www.st-andrews.ac.uk/hr/edi/diversityawards/.
Interview Date: 6 October 2016
Please quote ref: AD1050ML
Closing Date: 22 September 2016
Further Particulars: AD1050ML FPs.doc
Admissions
Salary: £25,769 - £30,738 per annum
Start Date: October or as soon as possible thereafter